If the importance of digital communication was ever questioned before the Coronavirus (COVID-19) pandemic, there is no longer any doubt of its value. All supermarkets, grocery stores, hospitals, pharmacies, hotels, residencies, health centers, etc. that remain open need to communicate both security and prevention measures. Even retailers that are closed can have digital storefronts redirect the few passersby to their websites and report their offers through digital screens.

In uncertain times like these, digital signage plays an even bigger role than before. Quickly sharing important health and safety information with real-time updates is absolutely necessary to keep employees and customers safe.

As you stand in line to pay at a supermarket today, the digital signage screens that just yesterday communicated offers and promotions, now instruct customers about the best way to safely put on and take off their gloves. The line management screens now report the minimum safety distance between people, and other displays located at the entrance of the establishment dynamically indicate the new hours of operation and other hygiene recommendations. Digital signage is also playing a prominent role in disseminating content about public health and safety, keeping people informed and fighting against fear of the pandemic.

Many retailers and restaurants who still serving customers are working with cloud-based digital content management systems, such as MetisPro Digital Signage Solution, allowing updates from anywhere in real time. This is a real asset especially with all that is going on. It makes it easy to communicate to the staff in a more timely and efficient manner.

Digital signage will not prevent the spread of the virus, but it can be a great medium in raising public awareness. We are faced with an exceptional situational we’ve never faced before. As administrators of our digital signage networks, we have the power to drive relevant, accurate, and up-to-date messages in real-time. This information can help educate the general public about what they need to do to protect themselves today. Remember, only together can we help flatten the curve of the coronavirus pandemic.

Contact us for more information on our Digital Signage Platform.

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